Basic info

• Year founded: 2024

• Team size: 2

• HQ location: Utah

• Regions served: USA + 15 other countries

  
  

What's the backstory?

• Founder Bryce Judy is a data scientist who previously worked at KPMG in trade compliance — specifically on classification of medical devices.

• After seeing KPMG’s AI algorithm producing a low accuracy rate, he worked with a PhD mentor in computational mathematics to develop a more advanced algorithm. This new algorithm achieves over 90% alignment with CBP court rulings for HTS code classifications, compared to the typical 70% accuracy rate achieved by professional brokers manually.

• He recently partnered with business co-founder Joseph Zhang to help scale the business.

Who do they work with?

• Any importer who has to classify a large number of items with HTS codes each year (usually 500+/year)

• Works equally well for enterprise, manufacturers, distributors, consumer brands, 3PLs, customs brokers, etc.

What problems do they solve?

• Today, those seeking to assign harmonized codes have 2 options:

  • Automated solutions like the WTO free HS code suggester (12% accurate), or private solutions like Zonos (~40% acccurate). The problem is that the low accuracy rate means human intervention is still needed for review (or the company risks failing an audit.)

  • Human-researched solutions like KPMG. The problem is that this is expensive — often on the order of $100/classification.

• Tarifflo is a better automated solution, achieving greater than 90% accuracy vs. backtest benchmarks.

How does it work?

• The input a simple CSV input with product name and brief description for each product. (Getting this data into a clean format is the longest part of the process.)

• Tarifflo users a combination of proprietary algorithms to produce HTS codes for each item within minutes. They also provide a written justification for the claim, and any prior court cases that support the claim.

What makes it different?

• It’s wildly more accurate than other automated HTC classification services.

• It returns not only the HTS code, but also a justification (backed by court rulings)

• They currently support classification not just for the US, but also 15 other countries.

How does pricing work?

• Pricing runs from $2,500 for 500 code assignments, through the high six figures depending on volume

• Billing is on an annual subscription basis

Case studies

• Currently conducting large-scale tests with some of the biggest logistics firms in the US

• Building out multi-country classification capabilities for a customer operating in 16 different countries

Want to learn more or get in touch? Check out their page on the StartOps Directory.